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Committed to being a responsible brand that takes better care of the planet and its people, we are on a journey to make a difference in every detail and all aspects of our business. With a contemporary approach, we design responsibly made-to-last products with attention to the needs of today, and tomorrow.

Producing with respect for people and the planet, never compromising on longevity, while aiming for a smaller environmental footprint, to become the conscious menswear choice across the globe. In order to live up to our responsibility, we defined the following pillars in order to achieve our goals:

PEOPLE — Our dedication to Sustainable Development Goal 10 and our commitment towards achieving social welfare and equality. See our targets and actions at Our Social Responsibility and Our Transparency.


PRODUCT — Our dedication to Sustainable Development Goal 12 and our work towards ensuring responsible production and sustainable consumption. See our targets and actions at Our Responsible Products and Our Preferred Materials.


PLANET — Our dedication to Sustainable Development Goal 13 and our actions towards fighting climate change and supporting the planet. See our targets and actions at Our Emissions and Our Animal Welfare.