Eterna Luxury Non-Iron Dress Shirts – Effortless Style, Tailored to Perfection
Sharp, refined, and made to perform—Eterna’s luxury non-iron dress shirts are a staple for the modern man. Designed in Germany and trusted for over 160 years, these shirts combine expert tailoring with innovative fabric technology, delivering a crisp, polished look that lasts all day—without ever touching an iron.
Crafted from premium 100% cotton, Eterna’s non-iron shirts are breathable, soft, and engineered to stay smooth from morning meetings to evening events. The slim fit cut offers a modern, tailored silhouette that flatters without feeling restrictive—ideal for men who want a clean, sharp profile with a bit of structure.
These shirts also feature a smaller, modern collar—a subtle yet stylish detail that adds a contemporary edge. Whether worn with or without a tie, it strikes the perfect balance between classic and current.
We offer a classic white dress shirt, classic blue men's dress shirt as well as linen and patterns. Great looks for the office, under a suit or jacket or paired with your favorite jeans.
Why Customers Love Eterna Shirts at Q. Contrary:
- Non-iron, 100% cotton – crisp, clean look with no ironing needed
- Slim fit – tailored, flattering cut with just the right structure
- Smaller modern collar – updated, versatile style
- Made in Europe – premium craftsmanship with sustainable production
- Luxury feel, everyday ease – wear it to the office, dinner, or anywhere in between.